In today’s globalized world, emails are sent to people who speak different languages. But what if your recipients could simply toggle to their preferred language, all within the same email? That’s where AMP email comes in. In this blog, we’ll walk you through the steps of using AMP (Accelerated Mobile Pages) email to create a dynamic, multilingual newsletter.
What is AMP for Email?
AMP for email is a powerful technology that allows for interactive and dynamic elements in emails. Unlike traditional static emails, AMP-enabled emails can include interactive features such as carousels, forms, and language toggles. This boosts engagement by allowing recipients to interact with content directly inside the email.
Here are some resources to help you create dynamic AMP emails:
Why Use a Language Toggle in Emails?
Using a language toggle in your AMP email is highly beneficial for global businesses. A language toggle allows your recipients to choose their preferred language without leaving the email. This ensures that they can read and engage with the content more comfortably, improving comprehension and user experience. Offering a multilingual option can dramatically increase engagement, especially when catering to diverse audiences.
How to Create a Language Toggle in AMP Email
Step 1: Basic AMP Email Structure
To get started, you need to set up the structure of your AMP email. Here’s a basic example:
code<!doctype html>
<html ⚡4email>
<head>
<meta charset="utf-8">
<script async src="https://cdn.ampproject.org/v0.js"></script>
<script async custom-element="amp-bind" src="https://cdn.ampproject.org/v0/amp-bind-0.1.js"></script>
<style amp4email-boilerplate>body{visibility:hidden}</style>
<style amp-custom>
.hidden { display: none; }
.visible { display: block; }
</style>
</head>
<body>
<p>Select your preferred language:</p>
<button on="tap:AMP.setState({ lang: 'en' })">English</button>
<button on="tap:AMP.setState({ lang: 'es' })">Spanish</button>
<button on="tap:AMP.setState({ lang: 'fr' })">French</button>
<div [class]="lang == 'en' ? 'visible' : 'hidden'">
<p>Hello! Welcome to our newsletter.</p>
</div>
<div [class]="lang == 'es' ? 'visible' : 'hidden'">
<p>¡Hola! Bienvenido a nuestro boletín.</p>
</div>
<div [class]="lang == 'fr' ? 'visible' : 'hidden'">
<p>Bonjour! Bienvenue dans notre bulletin.</p>
</div>
</body>
</html>
Step 2: Use AMP Bind for Interactivity
The language toggle works with AMP-bind, which makes your AMP email interactive. The state changes with each button click, showing content based on the selected language. The [class] attribute controls visibility depending on the language state.
Step 3: Style the Email
Add custom styling to ensure the email looks polished. Keep it simple, as AMP for email supports only a subset of CSS.
code<style amp-custom>
.hidden { display: none; }
.visible { display: block; }
body { font-family: Arial, sans-serif; padding: 20px; }
button { margin: 5px; padding: 10px; }
p { font-size: 16px; }
</style>
Step 4: Test Your AMP Email
Testing is crucial to ensure your email renders properly across various clients that support AMP. You can use these tools for testing:
Benefits of AMP Email Language Toggles
- Enhanced Accessibility: Provide content in multiple languages, improving accessibility for a global audience.
- Increased Engagement: Interactive emails with language options keep recipients engaged longer and reduce bounce rates.
- Improved User Experience: Tailoring content to the recipient’s preferred language makes the email more user-friendly and increases the likelihood of conversion.
Creating a multilingual newsletter with AMP email is an excellent way to engage a diverse audience. With the ability to toggle between languages within the email itself, you’re providing a seamless experience for your readers. This simple feature can have a significant impact on engagement and open rates. By following the steps outlined in this blog, you can easily implement this functionality in your next email campaign.
